Check out this striking installation piece created by JWT to illustrate & promote their coat drive. A giant homeless person was painted on a wall along with strategically placed coat hooks. As people hung their donated coats on the hooks, a coat is formed. Julie Rutigliano, is an artist who paints murals and volunteered her time to paint the sixteen foot homeless figure.
JWT ended up with too many coats to cover the figure in the end...about four times too many! I guess that means the installation was a success.
Agency: JWT, New York
ECD: Kash Sree
Copyriter: Scott Bell, Kash Sree
Art Director: Christina De La Cruz
Artist: Julie Rutigliano
found at adgoodness
Museum Des Sciences Naturelles
As a New Year greetings for 2008, a dinosaur museum sent colleagues and main sponsors a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum's greeting card.
Agency: McCann Erickson, Belgium.
found at directdaily
Pedigree: For the Love of Dogs
Translation: They don’t judge. They don’t hate. They don’t give up. For the love of dogs.
Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex
found at adsoftheworld
Suzuki Motorcycles
Invade their airspace.
If you're wondering what that font is, I believe it's Bleeding Cowboys. There's a free download for personal use here.
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: David Poncedeleon
Copywriter: Andrew Woodhead
Published: January 2008
found at adsoftheworld
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