Monday, January 14, 2008

99.9999999% Effective

You have to see the new Clearblue Digital commercial (if you haven't seen it already). It has art direction & filming reminiscent of luxury automobile spots (think Jag-u-ar) and an oh-so-memorable tagline: "The most advanced piece of technology you will ever pee on…" Check it out:

It's nice to see Clearblue agreed to take the humor & surprise route to promote their typically unexciting product. Props to AmalgamatedNYC for talking them into it.

It's "unclear" how effective the spot will be with their target audience of potentially expecting women and paranoid teens, but its definitely noteworthy amongst us design & ad junkies.

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