Wednesday, January 23, 2008

2007 Feltron Annual Report

People choose to document their lives in different ways—some keep diaries, some make scrapbooks, some blog (wink). Until recently, I've never heard of anyone creating a personal annual report as a means of documentation, but thats exactly what NYC's Nicholas Feltron produces every year. He compiles every statistic imaginable for a young Manhattanite: taxi fares, miles walked, vacation days taken, iTunes tracks played, even the percentage of his day he spent measuring everything for his annual report.

The end result is a super clean, infographic masterpiece. The stats don't mean much to us, the reader/viewer, but the report provides definite entertainment and some pretty sweet infographic design inspiration. Check out the report in its entirety here.

You can also view more of Feltron's professional work here.

Monday, January 21, 2008

Daily Peeps

JWT Coat Drive

Check out this striking installation piece created by JWT to illustrate & promote their coat drive. A giant homeless person was painted on a wall along with strategically placed coat hooks. As people hung their donated coats on the hooks, a coat is formed. Julie Rutigliano, is an artist who paints murals and volunteered her time to paint the sixteen foot homeless figure.

JWT ended up with too many coats to cover the figure in the end...about four times too many! I guess that means the installation was a success.

Agency: JWT, New York
ECD: Kash Sree
Copyriter: Scott Bell, Kash Sree
Art Director: Christina De La Cruz
Artist: Julie Rutigliano

found at adgoodness

Museum Des Sciences Naturelles

As a New Year greetings for 2008, a dinosaur museum sent colleagues and main sponsors a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum's greeting card.

Agency: McCann Erickson, Belgium.

found at directdaily

Pedigree: For the Love of Dogs

Translation: They don’t judge. They don’t hate. They don’t give up. For the love of dogs.

Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex

found at adsoftheworld

Suzuki Motorcycles

Invade their airspace.

If you're wondering what that font is, I believe it's Bleeding Cowboys. There's a free download for personal use here.

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: David Poncedeleon
Copywriter: Andrew Woodhead
Published: January 2008

found at adsoftheworld

Tuesday, January 15, 2008

Daily Peeps

Every time I peruse ad & design blogs, I am amazed by how much amazing, inventive work is out there! People are so clever, I love it. Check out some of today's peep-worthy pieces:

Teknograd: Mac Support

Agency: 2008scandinavia

This project is the company's FIRST campaign! Talk about a good first impression :)

From their site: "A few weeks after the start, 2008scandinavia proudly presents the communication collective´s first campaign. This print campaign for our client Teknograd, a pc- and mac-support-company, targets the creative business, like ad agencies, graphic design agencies, well, creative mac-users, to make it short."

Mont Grand Fonds

Blue paper + sticker = simple & effective.

Agency: Blitz, Montreal
found at adgoodness

Guiness Dot by Psyop

Client: Diageo
Product: Guinness Ale
Title: “Dot”

Agengy: IIBBDO, Dublin
Creative Director(s): Mal Stevenson
Art Directors: Jonathan Cullen.
Copywriter: Rory Hamilton
Producer: Onagh Carolan
Beer Stylist: Thomas Power

Found at motionographer
Higher-quality video here.

Scottex: Mailing on kitchen paper towel.

Direct Mailing piece to communicate the strength of Scottex kitchen paper towels to restaurant owners. They created a mailing made from real Scottex kitchen paper towels. These mailings were posted "as is", without an envelope, and sent to restaurants all over Belgium.

Agency: Duval Guillaume Antwerp, Belgium.

found at directdaily

Reebok "Butterflies"

How better to emphasize the shoe's lightness, colorfulness and versatility than by comparing them to butterflies. Perhaps a comparison to live butterflies would have been more relevant, but you get the idea :)

Agency: Serviceplan Munich, Germany.

found at directdaily

Monday, January 14, 2008

99.9999999% Effective

You have to see the new Clearblue Digital commercial (if you haven't seen it already). It has art direction & filming reminiscent of luxury automobile spots (think Jag-u-ar) and an oh-so-memorable tagline: "The most advanced piece of technology you will ever pee on…" Check it out:

It's nice to see Clearblue agreed to take the humor & surprise route to promote their typically unexciting product. Props to AmalgamatedNYC for talking them into it.

It's "unclear" how effective the spot will be with their target audience of potentially expecting women and paranoid teens, but its definitely noteworthy amongst us design & ad junkies.

Tuesday, January 8, 2008

Daily Peeps

NSW Police Campaign - Watch for cars when wearing headphones

A print campaign by NSW Police in Australia to raise awareness of the number of teenagers dying as a result of listening to iPods while they cross the road is beginning to reach epidemic proportions.

Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Art Director: Adam Rose
Copywriter: Ben O’Brien
Photography: Mat Baker
Retouching: Dennis Monk

Found at: thecoolhunter and addesigngoodness

Amnesty International: Rescue Innocent Prisoners

“A single coin may have a great effect, if you use it wisely.”

Agency: DRAFTFCB KOBZA, Vienna
Creative Director: Patrik Partl
Art Director: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriters: Florian Schwab, Eva Sommeregger
Graphic Design: Kerstin Schudo

Gaia: Animals Torture

Agency: Duval Guillaume, Brussels, Belgium

Found at ibelieveinadv

Brother: Richer Colors

Richer colors with Brother. From Duval Guillaume Antwerp, Belgium.

Found at AdHunt

Adidas: Impossible is Nothing

Impossible is nothing. Made by TBWA, Shanghai, China.