Monday, November 19, 2007

Well Done Annual Report...literally

From dezeen:

Well done: a food company annual report that has to be cooked first.

Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.

Empty pages become filled with content after being baked at 100°C for 25 minutes. It consists of two parts:
  • a big book containing numbers and a report of an independent auditor
  • a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.
To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.

If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food.

The annual report is printed on paper Conqueror Laid Brilliant White 120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with typography Thema by Nikola Djurek and Lexicon by Bram De Does.

Full post and more images at dezeen.

Monday, November 12, 2007

Leibovitz for Disney

You absolutely MUST gaze upon the striking ad campaign for Disney’s Year of a Million Dreams’. Photographed by Annie Leibovitz and featuring stars such as Scarlett Johansson, Beyoncé, David Beckham, Lyle Lovett, and Oliver Platt. The lighting is amazing...makes you want to frame each ad. Even the copy is intriguing:

“Where imagination saves the day.”

David Beckham as Prince Phillip from "Sleeping Beauty,"

Scarlett Johansson as Cinderella
From the Disney Blog: "Befitting a true princess, Johansson wears a stunning, one-of-a-kind Harry Winston tiara -- a dazzling piece in platinum with more than 62 carats of sparkling diamonds and valued at $325,000. The dress worn by Johansson is a custom-made, Cinderella-inspired gown designed by Nicoletta Santoro."

Beyoncé as "Alice in Wonderland" accompanied by Oliver Platt as the Mad Hatter and Lyle Lovett as the March Hare.

Roger Federer as King Arthur

Rachel Weisz as Snow White

Julie Andrews as the Blue Fairy with Abigail Breslin as a fairy-in-training.

Some shots from behind the scenes:

Daily Peeps

Silhouette Masterpiece Theater by Wilhelm Staehle...brilliant!

Timmie Dog the copywriting on these puppies:

Studio in Essence:

"Pole dancing classes."

Advertising Agency: Extreme Group, Halifax, United States
Creative Director: Shawn King
Art Director: Kevin Fidgen
Copywriter: Bruce Whelan
Illustrator: Darren Hubley

Tide Messy Coffee & Messy Ketchup:

Advertising Agency: Conill Saatchi & Saatchi New York, United States
Executive Creative Director: Antonio López
Art Director: Dámaso Crespo
Copywriter: Dámaso Crespo
Photographer: Studio Fuster