Well Done Annual Report...literally

From dezeen:

Well done: a food company annual report that has to be cooked first.

Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.

Empty pages become filled with content after being baked at 100°C for 25 minutes. It consists of two parts:

• a big book containing numbers and a report of an independent auditor

• a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.

To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.

If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food.

The annual report is printed on paper Conqueror Laid Brilliant White 120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with typography Thema by Nikola Djurek and Lexicon by Bram De Does.






Full post and more images at dezeen.