Today I came across one of the most successful logo designs I've seen in awhile. Johnson banks of the UK recently re-branded Microsoft's digital advertising awards, named Mouse. The company set out to embed a mouse image withing the type, and as you can see from the graphic: mission accomplished. By utilizing the copyright symbol, changing the color of the "o" and subtracting a specific shape from the word, they were able to create an intriguing, yet simple logo for the awards.
If you could have a pet logo, this would be mine...no contest :)
Read the full story and see more images here.