T.S., Sweetheart

Growing up, "T.S." was my Dad's way of telling me I was out of luck. Fortunately, a new site has popped up which provides a much more pleasant meaning to the initials: Typography Shop

By browsing their site, you can tell its still in its infancy. Most pages are clever teasers asking viewers to be among the first to email them, but you can order their first offering, the Helvetica Neue Descending shirt, or purchase from their kids' line. Despite its youthful appearance, its apparent the Typography Shop is on the road to becoming a child prodigy. They're helping develop some creative prodigies as well—a portion of the sales are donated to design education programs. Bonus!


My super thoughtful boyfriend bought me one of their shirts before I even knew the shop existed (he knows me so well) so I'll be sure to update the post once it arrives.

Three's Company

I know, I know, its been too long since my last post, but I'm making it up to all of you by tripling the daily peeps today! I've come across alot of eye-catching threesomes lately (no, not that kind, dirty birds) that are worth sharing. Check them out:


Commands by Atmostheory

By now you've probably already seen these, but they're too awesome not to include. So simple, yet so meaningful to us Appleseeds. Lucky for us, this trio is available for purchase as a series of 5x7 digital prints at mylittleunderground.







Listerine: Kills 99% of Germs Campaign

I love this approach—capitalizing on the misery of that lonely 1% of the germs that are unfortunate enough to survive the power of Listerine. Not so tough without your friends, are you little germ?! The combo of the simple layout and adorable illustration make these ads as effective as the product.




Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D'Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008

Peeped at adsoftheworld


Earth Hour: See your world in a new light.

I'm a sucker for lighting in photography, especially when it serves a purpose greater than just making a photo look nice. In this campaign, Earth Hour uses super subtle, yet dramatic lighting to communicate its message.





Advertising Agency: Leo Burnett Sydney, Australia
Executive Creative Director: Mark Collis
Creative Director: Stephen Coll
Art Director: Nils Eberhardt

Peeped at adsoftheworld